Alex MacCaw

JavaScript programmer, O'Reilly author.

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The Great CEO Within

It’s been a long time coming, but Matt Mochary’s book The Great CEO Within is out. I feel very fortunate to be involved in this project. This is the best book I’ve read on making the journey from founder to CEO.


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Predictions of the future

A new year and a new decade: What does the future have in store for us? Information revolutions, medical advances, AI? How will humanity tackle its largest problems? I guess we shall just have to wait and see (or get busy inventing it!).

I’ve jotted down some of my predictions for the next 100 years. A quick disclaimer: These are based on nothing more than the musings of a curious mind, so I wouldn’t take them too seriously. Some of them may even seem distasteful to you, but then who said the future was going to be tasteful?


Everything comes back to energy. You want to solve for global warming, water shortages, and agriculture? It’s all about having a cheap, sustainable energy source.

Fortunately, we have that (or at least we do in some senses): nuclear power. The main arguments against nuclear are the massive setup costs, maintenance costs, and safety hazards. These are...

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Nothing matters

I’d just like to take a second to point out how absurd all this is. We’re monkeys on a rock flying through space who’ve decided to climb down from the trees, put on costumes, and makeup names for each other.

We didn’t stop at names. We’ve made up countries and kings, customs, and laws. We made up religions, beliefs, and companies. We’re all very sure we’re right, and the other people are wrong, conveniently forgetting that we made up those things too.

Whichever way you slice it, we are meaningless. Take your life compared to the 7.7 billion other humans. Or homo sapiens birth (350,000 years ago) compared to the earth’s (4.5 billion years ago), or the earth compared to the planets in our galaxy (100 billion), or the Milky Way compared to all known galaxies (another 100 billion).

Our lives are over in a few million breaths after our first gasp, an infinitely small moment in time...

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Advice to my younger self

I had the privilege of speaking to some Berkeley students last week. Below is the talk reprinted in full:

If you could call yourself 10 years ago and speak for a minute, what would you say?

That’s the thought that was going through my mind when I got asked to speak here. What would I say to my past self? What would have been useful knowledge when I was your age? This is a particularly pertinent time for me to be thinking about this given I’m just about to turn 30.

First of all, it’s an honor to be here. I never thought I’d be speaking at Berkeley.

I’m Alex, I’m founder and CEO of a company called Clearbit. We’re about ~100ish in terms of headcount, five years in, and last valued at $250m. Unlike you, I never had a college experience, I dropped out of high-school at the age of 17.

So, to get back to the question, what would you say on a one-minute phone call to your younger self...

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Zone of Genius

Aligning the right people with jobs to be done is an age-old problem in company building. And on a micro level, aligning yourself with the right role is also challenging. What should you delegate? Where should you focus your efforts?

I’ve found the Zone of Genius framework to be a useful way of ensuring there’s harmony between jobs and people. It’s pretty straightforward, here’s how it works:

People’s performance consists of a mixture of skills, strengths, and talents. Here’s how I define them:

  • A strength is anything that gives you energy.
  • A talent is an innate ability that can’t be taught. For example, a love of numbers.
  • A skill is a competency that can be taught. For example, knowing Excel back to front.
  • When all three are aligned, we are in our Zone of Genius.

The most obvious misalignment between people and tasks is where there is a lack of talent or skills. In this case, the...

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The style of a leader

When I was a kid, my dad and I would make a weekly pilgrimage to the television and tune into the next episode of Star Trek The Next Generation. We sat glued to the screen as Captain Jean Luc Picard would make heroic sacrifices and grand speeches about the Prime Directive. It was my first taste of what a leader should be, and it made an impression.

Picard showed that a leader should demonstrate no fear, no weakness, and never shed a tear. A leader should command from a place of authority and be fervently obeyed by his crew members. A leader should compartmentalize his work and personal life. And don’t even think about socializing with your subordinates!

As I grew up, my idols only seemed to reinforce this impression of leadership. Steve Jobs was famously autocratic, the lone genius bending Apple to his will. The same goes for Bill Gates, Andy Grove, and a whole host of CEOs that I...

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A value driven life

We all have values that we live our lives by, whether we realize it or not. Our values are what we use when evaluating big decisions, and determine how we sit with the consequences of those decisions. Decisions like should I go back to grad school? Should I move cities? Should I propose to my partner?

However, what we often don’t do is do this intentionally. We internalize values at a subconscious level and they surface as gut feelings. For the most part we don’t use them with intent.

By really understanding your values, you can turn these gut feelings into an intentional framework you can use for evaluating decisions and behaviors. Your values can be your north star, your guiding principles, and the bedrock of how you live your life.

Understanding your values

I originally titled this section, ‘choosing your values’, but in actual fact you already have a set of values derived from...

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How I learnt to program and dropped out of high-school

Like many kids, my first interest in computers came through games. My parents had been persuaded to purchase me a laptop when I was fourteen (relenting, I suspect, because my handwriting was terrible), and I quickly got to setting up massive Call Of Duty LAN parties between the boarding houses at our school.

I was at a relatively unacademic private school in the south-west of England. This school was not my first choice, as I had been bullied out of a more prestigious school, but the silver lining turned out to be that I was left mainly to my own devices.

In England, we don’t have mandatory conscription, but some of the private schools do have army training (in case we ever need to quell some sort of class revolution I suppose). As a bit of a nerd that preferred warm places and sedentary activities, marching up and down outside was my last idea of fun.

So I came up with a plan: I...

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Conscious Leadership

Conscious Leadership is about being more interested in learning than being right. When our egos make us afraid to be wrong, that fear leads us to defend our ideas at all costs, and to work too hard to convince others that we are right—often with anger.

Conscious Leadership is about recognizing when these emotions (fear, anger, sadness) have gripped our thought processes, releasing these emotions, and shifting back to a state of curiosity where we are receptive to all ideas and creativity, even if they seem to contradict our own.

It is in a state of playful curiosity that truly elegant solutions are achieved.

At Clearbit, we practice Conscious Leadership. Everyone joining the company is asked to read The 15 Commitments of Conscious Leadership. We also regularly get the leaders of the group behind the movement in to present to our office.

When I discuss these principles outside the...

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How we run our entire company out of Asana

Over a three month period last year I was lucky enough to have Matt Mochary, who I consider to be the world’s best coach, come around Clearbit and teach me everything he knows.

Together with the folks from Bolt, we developed a system for running a company out of Asana that has transformed the way we operate.

I’m going to break down how we use Asana to run two of our most important meetings, the One on One and our bi-weekly Leadership sync. I’m also going to show you how we reserve most of the meetings for reading, rather than verbally getting people up-to-speed, for optimum efficiency.

Caveat emptor

The company I run, Clearbit, is only 60 people. This system may break down at larger company sizes (we will see). Also you’ll notice that sometimes we’re forcing Asana to do things it wasn’t quite built to do. This works for us, but perhaps someday someone will write a dedicated tool...

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